Robert Kibaya, Uganda
Robert has created a comprehensive social media strategy for his NGO!
If the potential of Web 2.0 tools is measured by the facility to reach as many people as possible, the story of Robert Kibaya, alumnus from Uganda, is a great example of triumph because of his capacity to transform the skills acquired during UNITAR’s e-Learning course “Innovative Collaboration for Development” (ICfD) into opportunities of growth for himself and his work.
Robert Kibaya is the founder and Executive Director of Kikwanda Rural Communities Development Organization (KIRUCODO), a Ugandan NGO located around Kikandwa Village, Mukono District, with the aim of empowering villagers through skills development and training. He attended the ICfD course in 2011 thanks to a sponsorship provided by the Technical Centre for Agricultural and Rural Cooperation (CTA) to participants from ACP countries.
The skills he gained in the course helped him to expand the network of people interested in the empowerment of rural areas. He created a comprehensive social media strategy which helped him to keep his community and donors updated in a transparent way.
First of all, Mr Kibaya set up the blog Rural Africa Facts as an informal channel to educate people about the different initiatives delivered by KIRUCODO. With the goal of spreading the news, he linked the blog to a Facebook page that counts 119 fans, a You Tube channel and a Twitter account with more than 300 followers (@kirucodo). Thanks to these various social networks, MrKibaya is able to reach about 50,000 people online every week. All these contacts helped him in collecting school supplies for three schools and in building a rain water harvesting tank built in Kikandwa village.
Having reached a considerable expertise, today, Robert Kibaya is also able to offer communication services and solutions to local businesses, organizations, and institutions. The general purpose of his efforts is to raise awareness about the importance of web 2.0 skills development in Uganda. A summary of results achieved by Robert until now is provided below:
- One blog created by Makerere Master students
- One Social Media Communication strategy created for a local NGO
- One training course planned for Ugandan district councils
- One Non-profit organization – “Communication without Borders” registered together with five friends to deliver integrated communication solutions
This story provides us with an example of a well planned communication strategy leading to concrete results. Robert has not only created a wider network of people interested in the empowerment of rural areas, but he is also using it as a storytelling tool to keep his community and donors updated in a transparent way.
As Robert says, “The information we access and share everyday can be of great benefit to us and those in our network only if we have the skills to transform them into opportunities.”